{"id":8557,"date":"2020-10-01T13:08:38","date_gmt":"2020-10-01T11:08:38","guid":{"rendered":"https:\/\/lamostradevalencia.com\/?p=8557"},"modified":"2020-10-02T08:53:03","modified_gmt":"2020-10-02T06:53:03","slug":"la-historia-illustrada-del-cinema-a-valencia","status":"publish","type":"post","link":"https:\/\/lamostradevalencia.com\/ca\/la-historia-illustrada-del-cinema-a-valencia\/","title":{"rendered":"La hist\u00f2ria il\u00b7lustrada del cinema a Val\u00e8ncia"},"content":{"rendered":"<p><strong>La Mostra de Val\u00e8ncia-Cinema del Mediterrani organitza l\u2019exposici\u00f3 &#8220;Cine a la m\u00e0. De reclam publicitari a objecte de col\u00b7leccionisme: el programa de m\u00e0 a Val\u00e8ncia&#8221;, sobre programes de mano de cine, en la Galeria del Tossal des del dijous 1 d\u2019octubre i fins el 30 del mateix mes.\u00a0<\/strong><\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:image {\"id\":8539,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" class=\"wp-image-8539\" src=\"https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_015-1024x692.jpg\" alt=\"\" srcset=\"https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_015-1024x692.jpg 1024w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_015-300x203.jpg 300w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_015-768x519.jpg 768w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_015-1536x1039.jpg 1536w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_015.jpg 1834w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Durant quasi un segle, el programa de m\u00e0 va propiciar l\u2019educaci\u00f3 cinematogr\u00e0fica a nivell popular i va ser un referent en l\u2019\u00fas de l\u2019art i la creativitat en el terreny publicitari. Els programes de m\u00e0 es donaven al comprar les entrades i en ells s\u2019anunciaven amb il\u00b7lustracions o fotogrames les pr\u00f2ximes pel\u00b7l\u00edcules programades, tot indicant dates, horaris i textos explicatius.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Es tracta de \u201cxicotetes obres d\u2019art\u201d, de diverses dimensions i formats, que transporten a les primeres d\u00e8cades del s\u00e8ptim art en la ciutat i a les seues m\u00faltiples sales de cinema. \u201cUn testimoniatge directe del nostre passat que revela gr\u00e0ficament com van ser els inicis del cine a Val\u00e8ncia\u201d, assenyala <strong>Gloria Tello<\/strong>, regidora de Patrimoni i Recursos Culturals.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":8534,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" class=\"wp-image-8534\" src=\"https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_007-1024x669.jpg\" alt=\"\" srcset=\"https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_007-1024x669.jpg 1024w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_007-300x196.jpg 300w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_007-768x502.jpg 768w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_007-1536x1003.jpg 1536w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_007.jpg 1868w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>M\u00e9s de 170 peces componen la mostra &#8220;Cine a la m\u00e0&#8221;, que posa l\u2019accent en el vincle del programa de m\u00e0 amb Val\u00e8ncia, pertanyents a la Col\u00b7lecci\u00f3 Leo C\u00e1rcel. El seu pare fou durant anys gerent del Cinema Armero (Requena), la qual cosa li va facilitar l\u2019acc\u00e9s a tot tipus de material cinematogr\u00e0fic. Una dedicaci\u00f3 que el va portar a completar una col\u00b7lecci\u00f3 que es xifra en m\u00e9s de 26.000 programes de m\u00e0.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>La seua cronologia i documentaci\u00f3, des de 1917 fins a 1952, servix per recordar els t\u00edtols estrenats aleshores, el salt del cinema mut al parlat, l\u2019\u00e8poca daurada dels grans cines i un pret\u00e8rit <em>star-system<\/em> valenci\u00e0 format per Queta Claver, Luis Prendes, Concha Piquer, Ismael i Mar\u00eda Luisa Merlo, Rafael Rivelles o Vicente Parra, entre d\u2019altres.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A trav\u00e9s d\u2019estos programes de m\u00e0 es pot repassar tamb\u00e9 la hist\u00f2ria de CIFESA (Compa\u00f1\u00eda Industrial del Filme Espa\u00f1ol, SA), la productora m\u00e9s important de la hist\u00f2ria del cine valenci\u00e0. Fundada el 1932, va collir triomfs com ara <em>La verbena de la Paloma<\/em> (1935) o <em>Mariquilla Terremoto<\/em> (1938), ambd\u00f3s de Benito Perojo, per\u00f2 la llum de la proclamada \u201ctorxa dels \u00e8xits\u201d va brillar especialment entre els anys 1942 i 1950, etapa en qu\u00e8, sens dubte, pot ser qualificada com la seua edat d&#8217;or.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":8544,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" class=\"wp-image-8544\" src=\"https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_006-1024x657.jpg\" alt=\"\" srcset=\"https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_006-1024x657.jpg 1024w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_006-300x192.jpg 300w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_006-768x493.jpg 768w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_006-1536x985.jpg 1536w, https:\/\/lamostradevalencia.com\/wp-content\/uploads\/2020\/10\/Exposicio\u0301n-Mostra-Vale\u0300ncia-2020_006.jpg 1858w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>La Mostra de Val\u00e8ncia-Cinema del Mediterrani organitza l\u2019exposici\u00f3 &#8220;Cine a la m\u00e0. De reclam publicitari a objecte de col\u00b7leccionisme: el programa de m\u00e0 a Val\u00e8ncia&#8221;, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"categories":[455],"tags":[],"class_list":["post-8557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La hist\u00f2ria il\u00b7lustrada del cinema a Val\u00e8ncia - Mostra de Val\u00e8ncia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lamostradevalencia.com\/ca\/la-historia-illustrada-del-cinema-a-valencia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La hist\u00f2ria il\u00b7lustrada del cinema a Val\u00e8ncia - Mostra de Val\u00e8ncia\" \/>\n<meta property=\"og:description\" content=\"La Mostra de Val\u00e8ncia-Cinema del Mediterrani organitza l\u2019exposici\u00f3 &#8220;Cine a la m\u00e0. 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